What is Racetape.com.au?
Racetape.com.au is a new innovation in online automotive social network with a commitment to a focus on true automotive enthusiasts – no matter their age or interest.

It has become blindingly clear in recent years, the public interest in online communities which allow real interactions between friends, family and colleagues. Sites such as Facebook, MySpace and Twitter have been wildly successful in recent years allowing more interaction than ever before.

Racetape.com.au now takes this online social interactivity and refines it – tunes it, if you will – to the automotive world. Here, your car and your passion are the centre of your online profile. Anyone, of any age and interest can join and easily contact and interact with other enthusiasts with messaging, media integration, events and clubs. All this, 24/7, free, and with professional support and news integrated?

This is Racetape.com.au


Internet Advertising:
In recent years, more and more companies have moved their advertising budgets into the online world. In Australia alone, in 2008, online advertising expenditure hit $1.7 Billion. Why?

The internet gives you an ability to advertise in a way that no other platform does. You can reach your customers in their home, their office and now one the move; your advertisement doesn’t interrupt their experience; and unlike anywhere else, your entire company and business is literally a click away. Never before has the prospective customer had to do so little to act on your offer.

Compare this with traditional magazine advertising. You pay hundreds to have your ad on a particular page near a particular article...with many, many others. Assuming a customer sees your ad and takes note of it – they have to take further steps to either actually go to your business, go to their computer to find it, or call you on the phone. Unless the person was already looking for your product – this is more than most will do to act on an ad. Online the consumer has nothing to lose by clicking your ad, and immediately they are in your store, your workshop, with your products in front of them – all from the comfort of their own home.

Finally, you have no feedback from traditional advertising. There is little way to know where your dollar went, who saw your ad and no way to gauge whether the advertising budget was well spent. Online marketing provides immediate, easy to understand information on the reach of your ad, who viewed it, when, from where, for how long and what they did when they saw it. Remove the uncertainty from your marketing.

Then why Racetape.com.au?
50 percent of potential customers who see ads for feminine hygiene products will never buy them and therefore are a waste of the advertising budget. By this reasoning, why risk advertising your automotive products and services on a site where it cannot be guaranteed that the audience is made up of car enthusiasts.

Racetape.com.au allows you to literally pick who you want to see your ads, when they see them and where they see them. No longer is it necessary to question whether your dollar has been put in the right place – you can guarantee where it goes from the start.
With the youth of today being both car mad, cashed up and internet savvy – what other answer is there?

Flexiblity:
We have spoken to small automotive business owners and understand that paying per thousand views or per click may not suit them – especially if they do not have a website of their own. We are flexible and are willing to negotiate other arrangements.
Current advertisers have elected to enter “Mention” agreements where if a customer mentions Racetape, they receive a promotion and a small percentage fee is returned as way of payment for the ad. Only pay when and if the ad is successful.

Growth Potential:
Racetape.com.au will consistently be implementing social networking functionality over the first 6 months of 2010. We will be covering major events, and will be bringing news from international locations such as Malaysia, Germany and the USA.
Be with us from the start, and have your name associated with what will soon be the household name in automotive communities.

We have always had you in mind:
Auto enthusiasts and advertisers are the lifeblood of our site and our business, and we have built Racetape.com.au with this in mind from day 1. We have built an engaging, functional and easy to use system for users and a thoroughly integrated, flexible advertising platform for you.

This specific attention and commitment to your interests guarantees a smooth, effective and ultimately successful online campaign.

Enquiries:
To register your interest, to further discuss individual needs or specific campaigns, or to simply find out more information, please contact Andrew Laurenson via email or this form. We will respond to all enquiries within 24 hours.